Privacy Policy

This Privacy Policy describes how Sherly (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from sherly.store (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Basic contact details including your name, address, phone number, email.
• Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
• Account information including your username, password, security questions.
• Shopping information including the items you view, put in your cart or add to your wishlist.
• Customer support information including the information you choose to include in communications with us.
• Photographs of the character(s) used exclusively for integrating the character's likeness into the book.
• Various character details to customize the story, such as protagonist's name, age, gender, hair color and eye color.
• A Personal Dedication added by you, to customize your story.

Some features of the Services may require you to directly provide us with certain information about yourself or the subject(s) of the work created by Sherly. If you elect not to provide this information, we won't be able to fulfil your order.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

How We Use Your Personal Information

• Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email. However, we promise NOT to use photos, stories, or finished products that you create on sherly.store for Marketing and Advertising without your explicit consent.
• Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity.
• Communicating with you. We use your personal information to provide you with customer support and improve our Services.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
• With business and marketing partners to provide services and advertise to you.
• For the purpose of fulfilling your order, we might share your personal information, such as name, last name, phone number and address to a third party manufacturing and shipping provider.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties.
• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

Data Security

We take the security of your data very seriously. Here are the security measures we have in place:

• Encryption: Your data is encrypted during transmission and while stored on our servers and devices.
• Access Control: Access to your data is restricted to authorized personnel only. Our team is trained to handle data with care and is bound by strict confidentiality agreements.
• Regular Audits: We conduct regular security audits to identify and address any vulnerabilities in our systems and processes.

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

Retention of Your Information

We strive to be transparent about how long we retain your data. Here's a breakdown of the typical retention periods for different types of information:

• Pictures you upload: We store these for 14 days after your last order to allow revisions under our satisfaction guaranteed policy.
• AI models trained on the pictures you uploaded: These are deleted 90 days after your last order in which the AI model has been used to generate illustrations.
• Personalized items, illustrations, and related information: We retain these for up to one year from your last order, allowing easy access and revisitation of your creations.

It's important to note that in some cases, we may need to retain your data for longer periods. This could be due to legal requirements, resolving disputes, or enforcing our policies. We will only retain your data for as long as necessary for these purposes.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information:

• Right to Access / Know. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you.
• Right to Opt out of Sale or Sharing or Targeted Advertising. You may have a right to direct us not to "sell" or "share" your personal information.
• Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
• Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you.

You may exercise any of these rights by contacting us using the contact details provided below.

International Users

Please note that we may transfer, store and process your personal information outside the country you live in, including the United States. Your personal information is also processed by staff and third party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact Us

If you have any questions about this Privacy Policy, or if you would like to exercise any of your rights, you can email us at support@sherly.store or contact us by mail at the following address: