Child Privacy
Your Child's Privacy is Our Top Priority
At Sherly, we take the protection of children's data extremely seriously. We want to be crystal clear: we do not store, share, or sell any data related to children or parents, including photos submitted for illustrations and book creations.
Our Commitment
Sherly is dedicated to protecting the privacy of minors in compliance with the General Data Protection Regulation (GDPR) and the Children's Online Privacy Protection Act (COPPA). Our approach centers on ensuring that personal data from minors is used responsibly and ethically, exclusively for the purpose of creating personalized books.
Key Privacy Guarantees
- ✓No Data Selling: We never sell, share, or monetize any customer data, including photos of children.
- ✓No Third-Party Sharing: Photos and personal information about children are never shared with third parties for marketing or any non-essential purposes.
- ✓Limited Retention: Photos are automatically deleted 14 days after your last order.
- ✓Encrypted Storage: All data is encrypted both in transit and at rest.
- ✓Parental Control: Parents maintain full control over their children's data at all times.
What Data We Collect and Why
We only collect the minimum information necessary to create your personalized book:
- Photos: Used exclusively to generate illustrations that capture your child's likeness in the storybook. These are processed by our AI system and are never viewed by humans for any purpose other than quality assurance when you request support.
- Name and Age: Used only to personalize the story content.
- Character Details: Information like hair color, eye color, and other features used to ensure accurate illustrations.
Important: This data is collected only with necessary parental consent, which is explicitly given at the moment of purchase. We do not collect data directly from children.
Photo and Data Deletion
| Data Type | Retention Period |
|---|---|
| Uploaded Photos | 14 days after last order |
| AI Models (trained on photos) | 90 days after last order |
| Book Illustrations | 1 year (for easy reordering) |
You can request immediate deletion of all data at any time by contacting us.
Your Rights as a Parent
Parents or guardians have the right to:
- Review: Request a copy of any personal data we hold about your child.
- Delete: Request immediate and permanent deletion of all data related to your child.
- Restrict: Limit how we use your child's personal data.
- Object: Object to any processing of your child's data.
- Portability: Request your data in a portable format.
To exercise any of these rights, please contact us at support@sherly.store and our team will assist you promptly.
Security Measures
We take the security of your data, especially when it involves minors, very seriously. Here are the security measures we have in place:
- End-to-End Encryption: Your data is encrypted during transmission and while stored on our servers.
- Access Control: Access to data is strictly limited to authorized personnel who require it to fulfill your order.
- No Human Review: Photos are processed by our AI system. Humans only view photos when you specifically request customer support assistance.
- Regular Security Audits: We conduct regular security audits to identify and address any vulnerabilities.
- Secure Deletion: When data is deleted, it is permanently removed from our systems and cannot be recovered.
Our Business Model
Our business model is simple and transparent: we sell personalized books.
We make money by creating beautiful, personalized storybooks that families treasure. We do NOT make money by:
- ❌ Selling your data
- ❌ Sharing photos with third parties
- ❌ Using your data for advertising
- ❌ Training AI models for external use
COPPA and GDPR Compliance
Sherly complies with both the Children's Online Privacy Protection Act (COPPA) in the United States and the General Data Protection Regulation (GDPR) in the European Union. This means:
- We obtain verifiable parental consent before collecting any information about children.
- We collect only the minimum data necessary to provide our service.
- We do not condition a child's participation on the disclosure of more personal information than is reasonably necessary.
- Parents can review, delete, and refuse further collection of their child's data.
- We maintain the security and confidentiality of children's information.
Questions or Concerns?
If you have any questions about how we handle children's data, or if you would like to exercise any of your rights, please don't hesitate to contact us:
Email: support@sherly.store
Address:
Sherly
AV Da Liberdade 320, 5th Floor
Braga, Portugal
Last updated: January 2025